Swiss Re-Studie sieht Riesenpotenziale in Süd-Amerika

12.02.2014 – swiss-re-neues-logoAccording to Swiss Re’s Latin America Customer Survey Report 2013, there is a potential life insurance market of up to 90 Percent of the populations in Latin American countries. The report finds that the large gap between the perceived need for long-term care coverage and real insurance penetration of only four Percent means that there is huge opportunity for insurers in the region.

Swiss Re’s survey, which examines responses from 5,001 individuals aged 21-70 in six Latin American countries (Brazil, Mexico, Chile, Colombia, Peru, and Puerto Rico), finds that insurance covers could often be more adequately tailored to address consumers’ needs.

When asked what might motivate them to buy certain types of life insurance, respondents cited the need for health cover from a serious illness (38 Percent), the affordability of long-term care (37 Percent) and the fear of an unplanned drop in the standard of living (30 Percent) as the most significant factors.

Link: Swiss Re-Studie sieht große Potenziale in Süd-Amerika

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